![]() The report’s key findings indicate that the Sydney Opera House provides significant benefits to the Australian economy, that Australians place a high value on the Sydney Opera House, and that its impact is likely to grow in the future. ![]() This report considers the direct and indirect financial value the Sydney Opera House adds to the economy, it’s iconic and experiential value to local and international visitors, perceived value amongst key audiences and the value of its digital footprint – now and into the future.Īs part of the Deloitte report, over 3,000 Australian and international residents were surveyed by Deloitte Access Economics and Stancombe Research & Planning to assist in measuring the Opera House’s contribution to national identity and its broader cultural and iconic value. “As we reflect on the past 40 years, this report demonstrates that the Opera House’s consumer value, digital footprint and brand perception provide it with a huge opportunity to build on its existing strengths and capitalise on vast new local and international audiences over the next 40 years and beyond,” said Louise Herron, Sydney Opera House CEO. A new Deloitte report assesses the economic, cultural, brand and digital value of the Sydney Opera House.
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